Norcal PTACNorthern California Procurement Technical Assistance Center

PTAC Day: Intro to Government Contracting

PTAC Day: Intro to Government Contracting

Wednesday, September 15, 2021 10:00am to 11:30am

Find out if your business is ready for government contracting and what steps to take to compete successfully in the government marketplace.

Last year the federal government spent over $145 billion with small businesses, buying everything from construction and lab services to dog food and coffee beans. Indeed, government agencies -- including city, county, tribal, and state governments -- purchase just about everything. They even rent goats for grazing!

It can, however, be difficult to get your foot in the door as a small business -- that's where we come in. Join us to discover the opportunities and requirements of the government marketplace, how to conduct relevant market research, find opportunities, which certifications can improve your success, and where to find resources and assistance.

Webinar Topics Include:

  • Getting ready to market your goods and services to the government
  • Understanding the basic rules and regulations you must adhere to
  • Securing and utilizing government certifications to benefit your business
  • Conducting market research and learning basic marketing tips and tools
  • Learning about opportunities for government contracting and business support from the Norcal PTAC

National PTAC Day

Make the government your next customer and celebrate National PTAC Day with us by attending one (or all) of this three part series.

PTAC Day is a national campaign celebrating the contracting success of the thousands of small businesses who have benefited from their local PTACs. Click here to read about the success of Norcal PTAC clients.

Have you or someone you know benefited from free PTAC services? Help us spread the word by posting about it! @norcalptac #PTACday

Click here to learn more about National PTAC Day.

Sep 2021: PTAC Day - Intro to Government Contracting
Watch Now  -  View Slides

Next Topic In This Series:

Behind the Curtain on Federal Small Business Set-Asides

Thursday, September 16 | 10am - 11am

Previous Sessions:

Discovering Opportunities in the Government Marketplace

Tuesday, September 14 | 10am - 11am


Norcal PTAC

Northern California Procurement Technical Assistance Center provides no-cost government contracting counseling, bid matching, and training for businesses located in our 15-county service area in Northern California.


Krstina Kunkel

Program Director for Norcal PTAC.

Kristina Kunkel has been managing federal, state, and local grants & contracts at nonprofit organizations since 2010, and joined the Norcal PTAC team in July 2014. Her primary role at the PTAC is managing the program, but she is also well versed in government contracting, with specialties in assisting clients with state of California contracts, market research, and marketing to government agencies. She received her BA from Smith College and her MS in Environmental Systems from Humboldt State University in 2019.

Register Now!

When you register you will receive the link to join the webinar as well as the webinar recording, slides, and any other handouts once the event has passed. Did you miss this webinar? Browse Past Webinar Recordings.


Get free guidance from our specialists

To receive one-on-one counseling, complete our online application and a member of Norcal PTAC will follow-up with you and help you achieve your procurement goals.
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This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency.

Funded in part through a Grant with the Governor’s Office of Business and Economic Development.