Norcal PTACNorthern California Procurement Technical Assistance Center

WIC Week Series Session 3: Panel of Women-Owned Construction Firms

WIC Week Series Session 3: Panel of Women-Owned Construction Firms

Thursday, March 10, 2022 10:00am to 11:00am

Women in Construction Week Series | Session 3

A panel of successful women-owned construction firms will discuss their challenges and tips for success. This panel will be moderated by Norcal PTAC's Construction & Public Works Specialist, Edward Duarte.

Meet the Panelists

Misha Homara, President and Chief Executive Officer of TriCore Panels, Inc.

      She is a strong business development professional with a Bachelor of Arts - BA focused in Communication and Media Studies  from San Francisco State University. She has been in the construction industry for 8 years and is looking forward to continuous growth in this industry.  Skilled in Public Speaking, Construction, Management, Team Leadership, and Employee Relations, Misha has implemented a core foundation of EOS within the organization. She is on the Board of Directors for the National Association of Women in Construction (NAWIC) Silicon Valley Chapter and the communications chair within Women Construction Owners and Executives (WCOE). 

      TriCore Panels is an entrepreneurial family business, founded in 2012.  TriCore Panels fabricates and installs architectural paneling systems for commercial and residential projects. TriCore values our clients and an ongoing relationship through successful projects delivered from our teams with a commitment to quality.  Our core advantage is that we control the whole process from A to Z, starting from the design phase through fabrication and installation. With a state-of-the-art CNC machine, TriCore Panels is able to fabricate simple to extremely complex designs. Providing innovative solutions in architectural panel systems throughout the San Francisco Bay Area.

Sharon Alberts, President of Talus Construction, Inc.


     Sharon Alberts is President of Talus Construction Inc., a Northern California-based site utility contractor.  Sharon holds a Class A General Engineering license with Haz.  Degrees - MBA and MSA.  Talus Construction’s focus is on the private commercial sector.  Notable projects around the Bay Area include UCSF Children’s Hospital in Mission Bay San Francisco, Sutter Eden Medical Center in Castro Valley, and a number of data centers in the South Bay.    Talus has been in business for 31 years and Sharon looks forward to someday handing the reigns over to her sons.  Talus prides itself in personalized service from estimating through project completion while maintaining a safe work environment for Team Talus.

     Sharon is currently a Regional Director for Women Construction Owners and Executives (WCOE).  Past Board Member, Secretary Treasurer for United Contractors (Previously EUCA).   Past California Chapter President for WCOE.  Served as safety committee chair for United Contractors and served on the Business Advisory Council (BAC) for BART.

Carrie A. Schmidt Poyner, President of  BC Schmidt Construction, Inc.

     Ms. Carrie A. Schmidt Poyner is the President and CEO of B.C. Schmidt Construction, Inc., a woman owned, HUBZone, and Graduated 8(a) small business. Ms. Schmidt Poyner holds numerous construction licenses including General Construction (B License), General Engineering (A License), Concrete (C-8 License), Demolition (C-21 License), Modular Construction (C-47 License) and is pending an Electrical (C-10 License).  She has been in the construction industry for over 27 years and has owned her own business for 24 of those years.  She is a member of the Society of Military Engineers (SAME), Association of General Contractors (AGC), and active in Women Construction Owners and Executives (WCOE). With 24+ years of experience, BC Schmidt Construction, Inc. is a small business with big solutions. They provide on-time and on-budget delivery to remote job sites and performance on tight timelines.  Strategic planning allows them to troubleshoot prior to entering the field. They have extensive operational knowledge, existing contracting/procurement vehicles, specialized subcontractor relationships, and the necessary tools and equipment to perform.

     BC Schmidt Construction, Inc., specializes in general construction, roofing, flooring, and temporary facilities. They perform approximately 95% federal government construction and service contracts. The company has exceptional past performance ratings; bonding ability of $20 Million; and received numerous safety awards.  BCS Construction employs qualified project managers, quality control managers, site safety health officers, site superintendents and competent trade labor. BC Schmidt Construction, Inc., has established and maintained active strategic partnerships with National Account status that allows them to pass on the most favorable pricing, terms, and conditions to their customers. BC Schmidt Construction, Inc. provides value to their customers by identifying and mitigating the risks inherent within the scope of work. They spend time with their customers to find out what they need, when they need it, and how they want to receive it. By delivering what the customer wants, they make project completion easier.


Other sessions in this series:

Session 1: Certifications Overview for Women-Owned Small Businesses | March 8, 3:00pm Pacific

Session 2: How to Find Construction & Public Works Bid Opportunities | March 9, 3:00pm Pacific




National Association of Women in Construction (NAWIC)

The National Association of Women in Construction (NAWIC) is a non-profit association of women whose core purpose is to enhance the success of women working in all facets of the construction industry by providing education, professional development, and networking opportunities.


Women’s Business Enterprise Council (WBEC-Pacific)

Established in 1999, WBEC Pacific is a strategic sourcing partner supporting certified, competitive, and established women entrepreneurs. With capacity-building workshops, supplier information sessions, and focused mentoring, WBEC Pacific facilitates procurement opportunities, business networking, and supplier development.


California Women’s Business Centers (WBCs)

California Women’s Business Centers (WBCs) work to secure economic justice and entrepreneurial opportunities for women by supporting and sustaining a statewide network of WBCs. These centers help women succeed in business by providing training, mentoring, business development, and financing opportunities to over 16,000 women entrepreneurs each year.


Merriwether & Williams, CTAP Program

The Contractor Technical Assistance Program was implemented by Alameda County to assist small local and diverse contractors to build their capacity by providing technical assistance, training, and help with obtaining and/or increasing their bonding capacity for work on Alameda County contracts. The program is sponsored by the County General Services Agency Office of Acquisition Policy (GSA-OAP) and administered by Merriwether and Williams Insurance Services.



National Association of Women Business Ownes - San Francisco Bay Area chapter is powerful and influential organization representing and supporting the needs of more than 117,000 women business owners of the Bay Area. NAWBO-SFBA is the go-to resource for community, education, inspiration, political advocacy, partnerships, and networking for women who want to grow their businesses, be more successful and empower others.
Location: virtual (webinar)

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This procurement technical assistance center is funded in part through a cooperative agreement with the Department of Defense.

Funded in part through a Grant with the Governor’s Office of Business and Economic Development.

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