Norcal PTACNorthern California Procurement Technical Assistance Center

Marketing Strategies for California SB & DVBE Certified Businesses

Marketing Strategies for California SB & DVBE Certified Businesses

Thursday, February 25, 2021 10:00am to 11:00am

California spends more than $10 billion a year on goods and services, with more than $3 billion being awarded to SB and DVBE certified .

There are 230+ state agencies and hundreds of buyers & decision makers responsible for buying the goods and services each agency needs. Some purchases between $5,000 and $249,999.99 are reserved for Small Business (SB)and Disabled Veteran Business Enterprise (DVBE) certified businesses and are never advertised publicly. To win these contracts, you’ll need to develop a comprehensive marketing strategy to make yourself known to the state contract gatekeepers!

This webinar is designed to provide certified SB and DVBE businesses with tips on how to get their foot in the door with state contracts, specifically what to say and do to get the attention of state buyers and SB/DVBE advocates to win contracts.


Webinar Topics Include:

  • Best practices for marketing your business to win state contracts
  • Differences between SB and DVBE option and micro-purchases
  • Finding state buyers who use the SB/DVBE option
  • 2021 changes to the Emergency Purchasing Authority
  • Identifying the 11 state agencies who have a SB/DVBE First Policy
  • Finding reciprocity partners who accept SB/DVBE Certification



Thomas Burns, Procurement Specialist, Norcal PTAC

Thomas Burns has over 20 years of experience providing start-ups, micro & small businesses with expert advice and assistance in the areas of government contracting, business planning, marketing and sales support. He has taught webinars, seminars and conducted workshops focusing on building relationships with Prime Contractors, creating winning business plans and marketing to government agencies.


Co Hosts

Norcal PTAC

Northern California Procurement Technical Assistance Center provide no-cost government contracting counseling, bid matching, and training.

Northern California Small Business Development Centers (Norcal SBDC)

Norcal SBDC is a nonprofit network made up of 18 centers that are dedicated to helping small businesses with every aspect of business creation, growth, management, and operation. Find your local SBDC today to start receiving one-on-one advising and low cost training.


Register Now!

When you register you will receive the link to join the webinar as well as the webinar recording, slides, and any other handouts once the event has passed. Did you miss this webinar? Browse Past Webinar Recordings.


Covid-19 Resources

Norcal SBDC | Norcal PTAC


Get free guidance from our specialists

To receive one-on-one counseling, complete our online application and a member of Norcal PTAC will follow-up with you and help you achieve your procurement goals.
English French German Italian Portuguese Russian Spanish

This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency.

Funded in part through a Grant with the Governor’s Office of Business and Economic Development.